Dr Bruno Roque Cignacco: Human Values in Business and Impact on Employee Satisfaction

Welcome to the Legacy Leaders Podcast, hosted by Katie Beth Hand and Stan Miller, where they explore how to help clients build lasting legacies that extend beyond finances. This episode features Dr. Bruno Signacco, an international business consultant, TEDx speaker, university professor, and bestselling author. Dr. Signacco shares insights from his book, “The Art of Compassion in Business,” discussing how businesses can thrive by fostering compassionate and human-centered workplaces.

Dr. Signacco explains that businesses succeed not just through economic factors but by caring for people and the planet. He emphasizes the importance of developing strong, empathetic relationships with stakeholders, which can lead to happier employees, loyal customers, and a positive community impact. He shares examples of companies like Patagonia and the Hippo Roller project, which balance profitability with social responsibility.

Throughout the discussion, Dr. Signacco highlights practical strategies for businesses to implement compassion, such as creating a psychologically safe work environment, practicing generosity, and fostering gratitude. His approach challenges traditional business wisdom, advocating for a shift towards more human-centered and compassionate business practices.

Tune in to learn how embracing compassion can transform your business, improve employee satisfaction, and enhance your company’s reputation. This episode is a must-listen for anyone looking to build a successful and meaningful business legacy.

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